visual identity development + social media marketing + content creation
*This is an archive of some social media marketing work that I did over the course of 2016-2019.
Customers make a lot of purchase decisions and develop their attitude to a brand online based on what brands' social media channels look like. My mission is to help your business look as attractive for your followers and new coming visitors as possible on Instagram.
Brand visual identity development means creating a brand new recognizable visual strategy for your brands' Instagram profile that delivers a clear brand message, attracts new customers and retains the existing ones.
ALL-INCLUSIVE VISUAL IDENTITY PRESENTATION BOARDS DEVELOPED FOR A PROPERTY DEVELOPMENT COMPANY BASED IN BELARUS.
CONTENT CREATION, FEED DESIGN, PROFILE PICTURE, HIGHLIGHTS COVERS, GRAPHIC TEMPLATES FOR STORIES AND FEED
An instagram account of
a popular french bakery &
bistro in Minsk, Belarus.
All content created by me.
An instagram account of a
cakes shop in Minsk, Belarus.
MILAN MINSK STUDIO
An instagram account of an
Italian Kitchen Furniture store in
"We contacted Lina when we needed help in developing a visual identity and a digital communication strategy for our newly created Instagram business profile.
My husband and I own a bookstore that also has a coffee shop inside. In addition to coffee and books, we hold events, and it seemed impossible to combine this all together in one Instagram profile. However, Lina dispelled all doubts.
Everything requires consistency in approach and we found very important to follow every single Lina's recommendation. Unfortunately, nice photos are not enough to achieve success on Instagram, The lack of consistency in texts and the fact that we didn't always follow the content plan made our Instagram page look chaotic. As a consequence, we couldn't see the same positive effect that we can see now. Customer's brand awareness has rocketed, subscribers' interest in our daily posts has clearly increased, the number of subscribers is also steadily increasing. What's more important, we can see how our Instagram account helps us in sales. New and returning customers regularly come visit us right after our posts. Thank you, Lina, for the professional and individual approach and for the amount of love and passion you work with".
A russian manufacturer of premium-class
home appliances. I used the content that is available on their website and added some graphics using their corporate colour.
A Belarusian handmade brand. I used the content available on their social media + created some new content myself and then added some graphics.