visual identity development + social media marketing + content creation
*This is an archive of some social media marketing work that I did in the past. I am currently not working as a SMM specialist..
These days customers make a lot of purchase decisions and develop their attitude to a brand online based on what brands' social media channels look like. My mission is to help your business look as attractive for your followers and new coming visitors as possible on Instagram.
Brand visual identity development means creating a brand new recognizable visual strategy for your brands' Instagram profile that delivers a clear brand message, attracts new customers and retains the existing ones.
ALL-INCLUSIVE VISUAL IDENTITY PRESENTATION BOARDS DEVELOPED FOR A PROPERTY DEVELOPMENT COMPANY BASED IN BELARUS.
THIS INCLUDED:
CONTENT CREATION, FEED DESIGN, PROFILE PICTURE, HIGHLIGHTS COVERS, GRAPHIC TEMPLATES FOR STORIES AND FEED
BEFORE
brioche.by
BRIOCHE BISTRO
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An instagram account of
a popular french bakery &
bistro in Minsk, Belarus.
All content created by me.
AFTER
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FITNESSCAKE,BY
An instagram account of a
cakes shop in Minsk, Belarus.
BEFORE AFTER
MILAN MINSK STUDIO
An instagram account of an
Italian Kitchen Furniture store in
Minsk, Belarus.
BEFORE
AFTER
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Maria Birzhakova | LIBRERIA.BY
co-founder of a bookshop
"We contacted Lina when we needed help in developing a visual identity and a digital communication strategy for our newly created Instagram business profile.
My husband and I own a bookstore that also has a coffee shop inside. In addition to coffee and books, we hold events, and it seemed impossible to combine this all together in one Instagram profile. However, Lina dispelled all doubts.
Everything requires consistency in approach and we found very important to follow every single Lina's recommendation. Unfortunately, nice photos are not enough to achieve success on Instagram, The lack of consistency in texts and the fact that we didn't always follow the content plan made our Instagram page look chaotic. As a consequence, we couldn't see the same positive effect that we can see now. Customer's brand awareness has rocketed, subscribers' interest in our daily posts has clearly increased, the number of subscribers is also steadily increasing. What's more important, we can see how our Instagram account helps us in sales. New and returning customers regularly come visit us right after our posts. Thank you, Lina, for the professional and individual approach and for the amount of love and passion you work with".
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BORK
A russian manufacturer of premium-class
home appliances. I used the content that is available on their website and added some graphics using their corporate colour.
Moscow, Russia
BEFORE AFTER
MOODBOARD-CONCEPT FOR AN INTERIOR DESIGNER — KATE TRUKHANOVA
BEFORE
AFTER
rakkauspakkaus.fi
baby clothes online boutique
ALL-INCLUSIVE VISUAL IDENTITY PRESENTATION BOARD DEVELOPED FOR THE MANAGING DIRECTOR OF A PROPERTY DEVELOPMENT COMPANY BASED IN BELARUS.
THIS INCLUDED:
CONTENT CREATION, FEED DESIGN, PROFILE PICTURE, HIGHLIGHTS COVERS, GRAPHIC TEMPLATES FOR STORIES AND FEED
LEVER & BLOOM: SPECIALITY COFFEE IN CENTRAL LONDON
ALL-INCLUSIVE VISUAL IDENTITY PRESENTATION BOARD DEVELOPED FOR A COFFESHOP LOCATED IN BLOOMSBURY, LONDON.
THIS INCLUDED:
CONTENT CREATION, FEED DESIGN, HIGHLIGHTS COVERS, GRAPHIC TEMPLATES FOR STORIES
BEFORE
Belkin Dom
A Belarusian handmade brand. I used the content available on their social media + created some new content myself and then added some graphics.
Minsk, Belarus
AFTER
MASTER CLASS: SMARTPHONE PHOTOGRAPHY AND GROWING INSTAGRAM FOR BUSINESS
Part Two. Smartphone Photography and Developing your unique visual identity.
- Basics of Smartphone Photography.
- Four most useful apps that will make your life easier.
- Basics of creating a business profile on Instagram that works.
- How to find and develop your unique visual style on Instagram?
Part One. Using Instagram to grow a business.
- Essential parts of your business profile. What quick changes could make a difference?
- How to use analytics to increase your engagement rate?
- Check-lists: ideas for your instagram posts.
- Three questions you should ask yourself before posting anything on Instagram.
- InstaStories: how to? Tips and useful apps.
- Apps for content planning.
I'm here if you need any additional information.
Please use the contact form to get in touch with me.