Hello, my name is Lina.
Nice to meet you.
design concept development + social media marketing +
photography + videography
I've been a photographer for 8 years documenting hundreds of weddings and heartwarming family stories in Belarus.
A few years back I became interested in social media marketing and started working in this field. This job includes content creation and design concept development for social network brands' profiles, where I use my photography and videography skills.
I am currently doing a master's in digital marketing at a university in London which means I am aware of the actual trends in the field and permanently developing my skills..
Design concept development means developing a brand new visual strategy for your brands' instagram profile including content creation, updating your colour scheme, bio, profile picture, creating unique templates for your stories and covers for highlights.
Nowadays consumers make a lot of purchase decisions and develop their attitude to a brand online based on what brands' social networks look like. My mission is to help your business look as attractive as possible on Instagram.
Polesie Toys is both a B2B and B2C Belarusian company manufacturing outstanding quality plastic toys and selling their products to more than 60 countries worldwide.
I started developing Polesie's instagram account in late 2016 and succeeded in it hitting 12k subscribers, surpassing previous goals, with a high engagement rate for a year and a half from scratch.
(last update: December 2018)
A design concept for an instagram account of a famous french bakery & bistro in
All content created by me.
A design concept for an instagram account of a healthy cakes store in Minsk, Belarus.
MILAN MINSK STUDIO
A design concept for an instagram account of an Italian Kitchen Furniture store in
"We contacted Lina when we needed help in developing a design concept and an info-content and digital communication strategy for our business profile.
My husband and I own a bookstore that also has a coffeeshop inside. In addition to coffee and books we hold events, and it seemed impossible to combine this altogether in one instagram profile. However, Lina dispelled all doubts.
Everything requires consistency in approach and we found very important to follow every single Lina's recommendation. Unfortunately, beautiful photos are not enough to achieve success on Instagram, The lack of consistency in texts and the fact that we didn't always follow the content plan made our Instagram page look chaotic. As a consequence, we couldn't see a positive effect that we can see now. Customer's brand awareness has rocketed, subscribers' interest in our daily posts has clearly increased, the number of subscribers is now steadily increasing. What's more important, we can see how our Instagram account helps us in sales. New and returning customers regularly come visit us right after our posts. Thank you Lina for the professional and individual approach and for the amount of love and passion you work with".
A design concept for a russian manufacturer of premium-class home appliances. I used the content that is available on their website and added some graphics using their corporate colour.
baby clothes online boutique
MASTER CLASS: SMARTPHONE PHOTOGRAPHY AND DEVELOPING INSTAGRAM FOR BUSINESS
Part Two. Smartphone Photography and Developing your own design concept.
- Basics of Smartphone Photography.
- Four most useful apps that will change your life (and that you've not been aware of before).
- General rules of creating an amazing business profile on Instagram.
- How to create your unique visual style on Instagram? ..and much more
I'm an experienced speaker at the masterclasses in smartphone photography and using Instagram for business purposes. Program of the Master Class:
Part One. Using Instagram to grow your business. Info content.
- Essential parts of your business profile. What should you change straight away?
- How to use statistics to increase the engagement rate?
- Check-list: ideas for your instagram.
- Three essential questions that your should ask yourself before posting on Instagram.
- InstaStories: how to? Tips and useful apps.
- Amazing apps for content planning.